To understand someone’s impression or experience or learn more about their answers to questionnaires.
Provides better range and depth of information.
Promotes relationship with respondent.
Allows for follow-up questions.
Can be time consuming.
Can be hard to analyze and compare.
Can be costly.
Interviewers can bias responses.
Generalizations may be limited.
Pay attention to language used in your interview questions and prompts. Try not to use jargon; some of the words used regularly in EE, like and , have different meanings or no meanings for people. Using prompts can help let the respondent's voice shine.
Consider times to use outside of at the end of a program. Such as, can interview user groups and members in the development phase of a program to be sure their perspectives and goals are reflected in planning.
Need a representative group.
Value and respect the time interviewees are giving.
An interview is a way to build rapport with participants. When interviewing, the interviewer can also share their own stories to make the interviewee comfortable and build a relationship with them.
Use interview responses in program reports, and then follow-up with the “numbers.”
Consider what compensation for respondents might be appropriate to acknowledge contribution.
Consider “cultural guides” as interviewers, for example having youth interview other youth.
If relevant, consider having your tool be in the primary language of respondents, and/or be culturally relevant.