Focus Groups



Ernst, J. A., Monroe, M. C., & Simmons, B. (2009). Evaluating Your Environmental Education Programs: A Workbook for Practitioners. Washington, D.C: North American Association for Environmental Education.

are used to explore a topic in depth, though with a small group as opposed to one-on-one . This allows for group discussion, more reactions, and a way to explore common complaints or misunderstandings. This method can also be time intensive, though they can be another great way to get to know your participants and . When creating your focus group protocol or guide, give careful consideration to how cultural relevance is included. The PDF linked above provides more guidance on creating and implementing your own focus groups.