Attitudes

  • Empathy Toward Animals Scale

    Outcome: Attitudes

    Audience: 10 years and younger (~Elementary school aged and younger)

    Method: Questionnaires and surveys

    This tool has been used to measure youth’s attitudes toward animals during long-term programs at a zoo. It focuses on empathy by exploring perspective-taking, respect, and concern for animals. Empathy is an environmental attitude (outcome); developing empathy for animals can lead someone to take action on behalf of wildlife.

  • Environmental Attitude Inventory

    Outcome: Attitudes

    Audience: 18+ (Adult and older)

    Method: Questionnaires and surveys

    This tool was designed to measure a variety of environmental attitudes, based on the multitude of attitude research that has occurred over decades. Because it was not designed to evaluate educational programs, consider whether and how to use the 12 scales that collectively offer 120 items. The scales capture both preservation and utilitarian attitudes, as well as broad perceptions about the natural environment.

    The 12 scales include: 1) Enjoyment of nature 2) Support for interventionist conservation policies 3) Environmental movement activism 4) Conservation motivated by anthropocentric concern 5) Confidence in science and technology 6) Environmental threat 7) Altering nature 8) Personal conservation behavior 9) Human dominance over nature 10) Human utilization of nature 11) Ecocentric concern and 12) Support for population growth policies. 

    Alternatively, there is one condensed scale developed by the researchers. It consists of 24 items which measure environmental attitudes more generally. 

  • Sustainability Attitudes Scale

    Outcome: Attitudes

    Audience: 18+ (Adult and older)

    Method: Questionnaires and surveys

    This tool was designed to assess participants’ attitudes toward sustainability. It measures sustainability attitudes with a single score drawing from three domains (ecological, social, and economic).

  • Climate Change Attitude Survey

    Outcome: Attitudes

    Audience: 11-14 years old (~Middle school aged)

    Method: Questionnaires and surveys

    This survey measures attitudes about efficacy about acting to address climate change. It can be helpful for programs educating about climate change to determine if the curriculum is effectively addressing attitudes.